Rural Theater in a Democracy

By Dudley Cocke, Director of Roadside Theater
[This blog post originally appeared at HowlRound on September 30, 2012, and is published here with their permission.]


We know that, in the aggregate, incomes and life expectancies in rural America are significantly lower; infant mortality rates and drug abuse significantly higher. Presently there is insufficient attention to such disparities—per capita federal spending remains persistently lower in rural communities and only 1 percent of private foundation giving in all categories reaches rural nonprofit organizations. We also know these disparities persist in a grinding recession that has affected middle and working class and economically poor people regardless of geography.

I direct Roadside Theater, a part of Appalshop, in the rural central Appalachian coalfields. As one of the nation’s handful of rural professional theaters, Roadside has never wanted to be isolated as a special case, nor has it wanted its rural region to be separated from the fortunes and misfortunes of the rest of the country. Roadside’s stalwart collaborators over the past thirty years have been actors and musicians in the South Bronx, African American storytellers and musicians in New Orleans, and young and old tradition bearers in Pueblo Zuni, New Mexico. With Pregones Theater, Junebug Productions, and Idiwanan An Chawe, Roadside continues to make new plays, co-productions that are often bilingual and always intended for the entire community.

Corn Mountain/Pine Mountain, a play created and toured with
Idiwanan An Chawe of Pueblo Zuni, New Mexico

Rather than make a special case for rural theater, I wish to make a plea for the democratic arts.

Roadside’s regional audience in the mountains of eastern Kentucky, southern West Virginia, northeastern Tennessee, and southwestern Virginia is low income and working- and middle-class people from all walks of life and of all ages. The theater also tours—so far to communities in forty-three states—reaching an audience whose demographics match those of our regional audience. Six years of national tracking in the 1990s by AMS, an independent research firm, found 73 percent of Roadside’s audience earned less than $50,000 a year and 30 percent of those earned $20,000 or less. This demographic is close to the inverse of the national norm for professional theater in which 80 percent of the audience comes from the wealthiest 15 percent of the population.[1]

Red Fox/Second Hangin', performed in a tent in rural Appalachia 

Red Fox audience

Alexis de Tocqueville begins his 1835 magnum opus, Democracy in America, by declaring, “No novelty in the United States struck me more vividly during my stay there than the equality of the conditions.” In his chapter “Some Observations on the Theater Among Democratic Peoples,” he states that “Drama, more than any other form of literature, is bound by many close links to the actual state of society,” and he goes on to argue that “Only in the theater have the upper classes mingled with the middle and lower classes, and if they have not actually agreed to receive the latters’ advice, at least they have allowed it to be given. It has always been in the theater that the learned and the educated have had the greatest difficulty in making their tastes prevail over that of the people and preventing themselves from being carried away by them. The pit often lays down the law for the boxes.” De Tocqueville concludes by stating, “An aristocratic theater may survive for some time in a democracy, sustained by the traditional tastes of some, by vanity, by fashion, or by the genius of an actor. But soon it will fall of its own accord, not overthrown but abandoned.”

While today overwhelmingly attended by the wealthiest adults, theater in the United States. once had broad appeal. In the 1820s, New York City’s African Company was presenting Macbeth and Othello (both popular in Shakespeare’s time with rich and poor alike) as well as The Drama of King Shotoway, which called for a US slave rebellion. (As the African Company became increasingly popular with white New Yorkers, the Company’s producing director, Mr. Brown, found it necessary to restrict them to one section of the theater because “some whites did not know how to behave themselves at entertainments designed for ladies and gentlemen of color.”)[2]

From 1900 to 1940, the indefatigable Virginia Fabregas—the First Lady of the Mexican Stage— performed for rural and urban Hispanic communities across the United States with a touring company of fifty, including a full orchestra. During the same period, the seeds of the Little Theatre Movement were being sown in upstate New York by Cornell University’s Alexander Drummond, who believed every community deserved a theater to stage its local life. By the 1950s, the Little Theatre Movement had spread across the country, often through partnerships with state agriculture extension agencies. Here is Robert Gard, one of the national leaders in this movement, reflecting on his life’s work in 1992 at Cornell University, his alma mater, in what was to be his last public presentation:

As I stood thinking, the Great Butternut Valley that was all around me turned golden in the afternoon light. I looked at the hills, and suddenly my spirit was filled and lifted with a clear knowledge. I knew that there must be plays of the people filled with the spirit of places, and my aimless activities assumed meaning. I felt the conviction then that I have maintained since—that the knowledge and love of place is a large part of the joy in people’s lives. There must be plays that grow from all the country sides of America, fabricated by the people themselves, born of toiling hands and free minds, born of music and love and reason. There must be many great voices singing out the lore and legend of America from a thousand hilltops, and there must be students to listen and to learn, and writers encouraged to use the materials.[3]

From 1935 to 1939, the Federal Theatre Project started to lay out a commons where artists, unbounded by geography, could mix. In the Federal Project’s first two years, it sponsored more than 42,000 performances, reaching an audience of more than 20 million Americans in city and hamlet—65 percent of whom were seeing a live play for the first time. On one day alone, October 27, 1936, twenty-two productions of Sinclair Lewis’ It Can’t Happen Here opened simultaneously in seventeen states and in three languages. The Federal Theatre Project’s national director, Hallie Flanagan, boiled down the federal agency’s mission to “national in scope, regional in emphasis, and democratic in attitude.” In her 1940 memoir, Arena, Flanagan remains proud of the Federal Theatre Project’s public stand against reactionary political currents roiled by geographic, racial, class, and religious prejudice.

After the Second World War, the Black Arts Movement, inspired by the civil rights movement, took the lead in the vision of theater of, by, and for the American people by sparking similar arts movements among Chicanos, Appalachians, and Asians. And despite living with the legacy of genocide, Native Americans continue to inspire us all by perpetuating their sacred and secular performance traditions in which entire communities participate.

For these various movements, the central policy issue was how to level the playing field so that all US cultures would have an equal chance to express themselves, to develop, and, inevitably, to cross-pollinate. Despite this shared democratic agenda and a common adversary of mono-cultural elites, seldom did the different advocates of this policy of cultural equity join as one to press for their cultural rights; rather, each group typically fought alone, mimicking established patterns of social segregation.

A performance of Betsy, a collaboration with
Pregones Theater of the Bronx, New York

Whenever diverse groups did start to pull together in solidarity, the powerful interceded. This was the case in 1939 when Congress (with the aid of the Justice Department and the FBI) closed the Federal Theatre Project; the Project had been too successful advancing theater that crossed lines of race, place, and class. The 1965 enabling legislation for the National Endowment for the Arts states its purpose “to support the development and growth of the arts throughout the United States and to provide opportunities for wider appreciation of the arts and the encouragement of excellence.” For an analysis of the NEA’s fate in the culture wars launched in the 1980s by right-wing power brokers, see The Unreported Arts Recession of 1997.

It is an axiom of power that who controls the culture, controls the story a nation tells itself. So it is especially important that the arts contribute to a national rededication to creating a level playing field across all sectors of society. Will the rural voice be heard in the coming story the nation tells itself about itself? And will that voice rise up with the voices of others presently segregated and muted? That is the promise of art in a twenty-first century democracy that seeks a more perfect union.

_________

[1] A 2002 national poll by the Urban Institute found that 96 percent of respondents said they “were greatly inspired and moved by art.” However, only 27 percent said that artists contribute “a lot” to the good of society. National surveys (including those by the League of American Theatres and Producers and the 1991–1996 Wallace Foundation-sponsored AMS survey) consistently report that professional theater audiences are 80 percent white and originating from the top 15 percent of the population, as measured by income and education levels.

[2] Branch, William. Black Thunder, an Anthology of Contemporary African American Drama (New York: Mentor Books, 1992).

[3] For the full text of Gard’s speech and historical detail related to popular theater see Roadside Theater’s publication, From the Ground Up: Grassroots Theater in Historical and Contemporary Perspective.


Dudley Cocke is director of Roadside Theater and has toured its original plays to 43 states and performed in cities from London to Los Angeles. He has recently directed Zuni Meets Appalachia for the Smithsonian Museum of the American Indian in New York City and Washington, DC, and he is currently developing Betsy, a musical theater collaboration with Nashville jazz musicians. Dudley has taught theater at Cornell University and the College of William and Mary, and often speaks and writes as an advocate for democratic cultural values.


Images provided by HowlRound and the author.


Please visit RUPRI and the Rural Futures Lab at our websites or "like" us on Facebook.

One year at the Rural Futures Lab blog

By Jennifer Jensen, RUPRI Research Analyst, Rural Futures Lab

I have been managing this blog for just over one year (happy birthday, RFL blog!), and I wanted to take a break from our usual programming to take a look back at... our usual programming.

We have been proud to publish posts on a wide variety of topics of interest to rural American communities. The blog has featured researchers, students, policy experts, and community development practitioners of all stripes.

In the past 13 months, the blog has attracted readers from every state in the union except one (anyone have advice on how to break into the elusive Rhode Island market?), and from all over the world. Especially Canada.

Rural Futures Lab Director, Brian Dabson, laid out our vision for rural America in our very first post. We believe that rural America will continue to be an important contributor to national prosperity, but there is lots of work ahead to fully engage and develop our rural assets.

And what are our "rural assets"?

Photo courtesy of Jeff Yost and the Nebraska Community Foundation.

Many of our blog contributors have made the point that rural Americans themselves are a major asset. In particular, rural youth and young adults are the hope for our collective future. Our bloggers tackled this topic from many angles.

• Craig Schroeder of the RUPRI Center for Rural Entrepreneurship notes that supporting youth entrepreneurship is actually a successful economic development practice.
• Mary Snow and Noah Wilson (Rural Support Partners) and Darryl Birkenfeld (Ogallala Commons) offer personal accounts of how communities can invest in the next generation of rural leaders, right now.
• Katie McCaskey, a young entrepreneur shares her Micropolitan Manifesto.
• And Tim Collins (Illinois Institute for Rural Affairs) envisions rural schools as a vital tool for community development.

Photo courtesy of David Kay.

Another asset in rural America is our vast and diverse base of natural resources. A key question that the Rural Futures Lab is asking is how we can better manage the use and stewardship of our natural resources to benefit rural Americans, the national economy which relies on those resources, and the environment itself.

This question has led to an interesting mix of blog posts that feature the intersection between natural resources and economic development, energy, and governance issues:

• Research on economic issues ranges from how to quantify the "New Natural Resource Economy" to how the "green economy" is faring.
• In two posts, my colleague at Cornell, David Kay, explores how energy development questions get to the heart of democracy in the U.S.
• Shanna Ratner (Yellow Wood Associates) argues for new stewardship approaches across the rural-urban divide.
• A student blogger relives his research trip to West Texas and wonders how the growth of the wind industry affects community development there.

Agriculture is as important to rural America as any other industry. These days, food system research, policy, and practices are innovative and vibrant, as our bloggers have shown:

• Rich Pirog (C.S. Mott Group for Sustainable Food Systems) documents the emergence of the local food movement.
• Young farmers find a chance and a voice through the work of Jan Joannides and Renewing the Countryside.

Resources and ideas

An important feature of the blog is acting as a place to share workable ideas for communities. Our own RUPRI colleagues are a wealth of resources on the future of healthcare, defining "rural", rural-urban interdependence, resilience, and why rural America matters to the national economy.

Some of our most encouraging (and popular!) blog posts came from the rural philanthropy crowd. They have good news to offer:

• Jeff Yost (Nebrask Community Foundation) explains how "rural places have an unprecedented opportunity to transform their communities by harnessing the massive transfer of intergenerational wealth".
• Racheal Stuart (Neil and Louise Tillotson Fund) describes how social connections are making philanthropy work better in rural New Hampshire.

Are you looking for connections with movers-and-shakers in rural policy at the national level? Two of our guest bloggers offer an "inside the beltway" perspective:

• The National Association of Counties (NACO) has a Rural Action Caucus that is one voice for rural counties in Washington DC.
• Sandra Rosenblith (Stand Up for Rural America) discusses a challenge for rural communities: senior housing.

Other rural-specific resources featured on the blog include:

• The Entrepreneurship Fund offers professional support for small businesses in rural America.
• Have you heard of the Internet? Tim Collins has, and he's trying to make it work for rural community building.
• Rural places are unique, and Dewey Thorbeck sees the need for a new design discipline for rural America to call its own.

Overall, it's been a great year, and we look forward to the next one. Thank you to all our guest bloggers, and to you, our readers!

If you have an idea for a blog post, please let me know (jensen@rupri.org). In the meantime, keep on reading. And please consider commenting on how your own work or community relates to work and ideas you see featured here.



About the Author

Jen Jensen grew up in suburban Washington State but fell in love with farm life as a kid during yearly summer visits to the Champlain Islands in Vermont. Later, two years in a village as a Peace Corps volunteer in Mali, West Africa, forged the link for her between community development and rural issues. Working at RUPRI as a graduate student and now a research analyst has taught her even more reasons to admire and support the diversity, beauty, and resilience of rural people and places.


Visit the Rural Futures Lab website to download informative papers on many of the issues you read about here.

Creative Ideas for Making Common Core State Educational Standards Work

By Timothy Collins, Assistant Director, Illinois Institute for Rural Affairs, Western Illinois University


The Common Core standards, approved by most states after a push by the National Governors Association and the Council of Chief State School Officers, are scheduled to begin rolling out between now and 2014. Without getting into the larger political discussions and controversy surrounding the new standards, I would like to discuss the Common Core’s local ramifications for communities.

One concern, of course, is related to problematic education budgets in the country’s school districts.

A second concern is partly a matter of community control, a deeply held tradition in the United States. The risk of core standards is that they will make all schools alike. But we already have standardized textbooks, based largely on the needs of states such as California and Texas, with their huge school systems. And frankly, it seems to me that many schools have already lost much of their local flavor (keep reading for more on this).

The question of national core standards need not focus on the purely problematic, however. It can be posed in a different way: How can we creatively use these standards to build stronger community schools?

It is how the new standards are used that matters.

The mission of Common Core Standards states:

The Common Core State Standards provide a consistent, clear understanding of what students are expected to learn, so teachers and parents know what they need to do to help them. The standards are designed to be robust and relevant to the real world, reflecting the knowledge and skills that our young people need for success in college and careers. With American students fully prepared for the future, our communities will be best positioned to compete successfully in the global economy.

First, let’s be realistic about what standards can accomplish. I’m pretty sure not all communities can “compete successfully in the global economy”. Yet most communities want to survive and prosper as best they can. This does not mean isolation from global affairs. It entails a realistic assessment of the community’s assets, especially schools.

The school as community asset

Community schools are vital assets that shape a community’s future. Too often, they educate students using an already standardized curriculum, and many of those students move on, draining the community of the energy and vitality of young adults embarking on their life’s work.

I envision using schools as more than an assembly line. The school can be the heart of the community, using the community’s assets while at the same time building those assets.

Imagine if your school’s curriculum both used the resources of and accounted for its environment, namely your community. A place-based curriculum could teach students about their community, engage students in that community, and bring community members into the classroom as local experts and mentors.

It would require moving beyond standardized texts to build a curriculum that meets the standards and keeps students engaged in their home place. It would help students with different learning styles learn how to work in their community to solve problems and create opportunities, to work together and individually to develop crucial life skills and a better place to live.

The school as community development

Much of the recent community development literature has focused on building a culture of entrepreneurship, where middle-class business leaders revitalize local economies. Research also supports the role of schools in promoting youth entrepreneurs who create their own opportunities to stay in the community. The curriculum I described above has entrepreneurial elements.

Let’s take the idea of school-fostered entrepreneurship one more step. What about community schools that create “earthtrepreneurs,” small business men and women with strong math, science, and technical skills to address environmental quality of life issues and opportunities in and near their backyard?

We can complement those folks with earthtrepreneurial artists and other business leaders who share a passion for a clean environment, but appreciate it in different ways and want to share their appreciation with others inside and outside the community.

Easy? Yes and no.

The standards are there. The willingness of school boards, administrators, and teachers to engage themselves with the community is more problematic.

This approach does take extra effort. It takes creativity and extra dedication. It means retrofitting a model of schools and curriculum that have been around for at least a century to fit the needs of today.

Here are some questions for consideration:

• How does your local school fit into the community?
• Does it educate students not only in the community, but also for the community?
• How could a locally based curriculum be used to improve the school’s standards and ensure the community’s future prospects of improved quality of life?
• What would it take to increase the school’s presence in the community and the community’s presence in the school to help students learn about and appreciate their own back yard?

About the Author

Timothy Collins has been assistant director of the Illinois Institute for Rural Affairs since 2005. His roles include research, policy, outreach, and sustainability. He has authored more than 125 publications, reports, and essays on rural issues, including environmental policy, development, sustainable land use, and education. Opinions expressed here are his and his alone.

Visit the Rural Futures Lab at our website. 

The Intergenerational Transfer of Wealth: A Rural Development Priority

By Jeff Yost, President & CEO of the Nebraska Community Foundation

I get asked frequently, “Why are you trying to save these small towns?” The answer is – I’m not. The only folks who can save a community or change a community are the people who live, work and sleep there.

I grew up on a farm near Red Cloud, Nebraska, the youngest of six children. My parents and two sisters still live there. I graduated from high school in 1986 with 23 classmates. Then, like many other small-town kids, I left.

I followed my five older siblings to the University of Nebraska in Lincoln, earned a B.S. in economics and agricultural business. Before joining the Nebraska Community Foundation in 1998, I spent several years working for then-Nebraska Governor Ben Nelson as a gubernatorial aide and strategic initiative manager for community and economic development. It was important work, but frustrating as well.

Politics is a zero-sum game. I prefer win-win solutions to community challenges. And that’s why I am such a strong advocate for rural development philanthropy.

Rural giving and the transfer of wealth

Right now, rural places have an unprecedented opportunity to transform their communities by harnessing the massive transfer of intergenerational wealth. In 2011, the Nebraska Community Foundation worked with the RUPRI Center for Rural Entrepreneurship (CRE) to update its original Transfer of Wealth Study conducted in 2002. That study was the nation’s first statewide county-by-county analysis. This groundbreaking work changed the mindset of philanthropic leaders across the country. Since then CRE has conducted numerous studies on cities, regions and states all around the U.S.

Young people in Shickley, NE (pop. 341) will benefit from $3 million in endowed assets and planned gifts. The community has already secured 20% of its estimated 10-year wealth transfer, and is working to build a $12 million endowment over the next 20 years.

New scenarios for the transfer of wealth opportunity in the U.S. for the period of 2010 through 2060 range from a high of $91 trillion to a low of $43 trillion. The CRE’s most likely scenario estimates $75 trillion. This wealth may be held in real estate, securities, retirement accounts and other assets.

If we set a charitable giving goal of just 5 percent, nearly $3.8 trillion in new community endowments could be built over the next five decades. Once fully capitalized, these endowments could generate nearly $200 billion annually in new grant making! With the decline in local government spending, philanthropic assets could prove to be a community’s most reliable source of funding in the future.

The transfer of wealth is of critical importance to rural places that continue to experience outmigration. In Nebraska, more than 70 percent of our 534 communities lost population in the last decade, according to the 2010 Census.

A local example

For generations, frugal Nebraskans worked hard and saved money for the future. Most lived their entire lives close to their birthplace. One family might occupy the same property, even the same home, for multiple generations. As we are well aware, this is no longer the case.

Over the next 50 years, our state will experience the largest intergenerational transfer of wealth in its history. The World War II and the Baby Boom generations own more private wealth than at any time: more than $600 billion in Nebraska.

Some of this wealth will go to taxes. Most will go to heirs. Due to outmigration, many of those heirs no longer live where the wealth was built, and may no longer feel connected to those places. Once intergenerational wealth leaves our communities, it is likely gone forever. However, if it is endowed in community funds, it stays in the community forever, with the earnings available each and every year for emerging needs and opportunities.

The exigent issue for Nebraska and other Great Plains states is timing.

In more than half of Nebraska’s 93 counties, the peak years for wealth transfer are happening now or in the next 10 years.

Andy Anderson of McCook, NE has established an endowment
through NCF to support youth entrepreneurship in his hometown.

That is why we are working so hard to promote and facilitate philanthropy in more than 200 communities across the state. We must act now to encourage charitable investment in the future of our hometowns while the window of opportunity is still open. We must teach, encourage and inspire our citizens to give back today, and include their community in their estate plans for tomorrow.

If only a small portion of our wealth transfer – just 5 percent – were given back through charitable gifts and endowed in community funds, Nebraska would have more than $30 billion within 50 years, generating millions of dollars each year to invest in hometowns where young families can prosper.

The Nebraska Community Foundation

The Nebraska Community Foundation (NCF) is helping people across the state achieve this vision.

Ten years ago, 51 communities were building endowments through NCF with total assets of $4.6 million. Today there are 121 with nearly $40 million endowed. Another $43 million in planned gifts will benefit Nebraska’s communities and organizations in the future.

These communities range in size and geography. What they share in common is local leadership committed to building a future for their hometown.

The Nebraska Community Foundation envisions our state as a place where people can reach their highest potential. Where we can live and work close to family and friends and still stay connected to the world. NCF affiliated funds are using their endowment earnings for grants that make this possible:

• Non-traditional scholarships for adults working in the community
• High-quality affordable childcare to help working parents
• Small business development and transition
• Leadership development and volunteer training
• Value-added curriculum for K-12 schools
• High-quality, accessible health care
• Facilities and programs to help our seniors to age in place
• Arts, recreation and public safety to make our communities places where young families can thrive

I am proud that my hometown of Red Cloud is part of the NCF family of community funds. And that it has launched a community-wide effort to foster leadership, entrepreneurship development, youth engagement, and philanthropy. I am especially pleased that my parents are considering their hometown as a seventh child, by including Red Cloud in their estate plan.

Harnessing 5 percent of the transfer of wealth for the future of our rural places is a reasonable, achievable goal!

For more information about NCF and community giving, visit www.NebraskaHometown.org or check out their videos on YouTube. Join the discussion on Facebook, too!

Visit the Rural Futures Lab homepage here.

Photos provided by the author. 

Urban Escapees: The Future of Rural Communities?

By Katie McCaskey, Urban Escapee and small town grocer

Face it: the "city folk" are moving here.

As we enter an increasingly dense urban future, more urbanites will seek solace in calmer quarters—and, instead of embracing fear, rural residents should grab this opportunity with open arms. "Urban escapees" bring a variety of assets to rural America.

I speak as an urban escapee myself. I lived in three major cities before returning to my rural roots. It's a move that did not appeal to me in my twenties but, as I entered my thirties, grew increasingly enchanting. The move allowed my husband and me to buy property and start a business on Main Street, two things that were fiscally out of reach living in a large metro area. And, unlike previous generations, I had the added advantage to bring my job with me thanks to telecommuting.

In short, retirees are not the only city people who are discovering new opportunities in smaller locations. Mid-career professionals are starting to see untapped value in rural areas, and in the "micro urban" pockets of rural downtowns.

Many have mourned the decay of rural downtowns. But people like me—urban escapees who appreciate compact, city living—see a blank canvas of opportunity improved by several intersecting trends in technology, economy, and ecology.

Micropolitan Manifesto

Staunton, Virginia (population 23,000), where I live, is doing an excellent job of recruiting urban escapees with ambitions to start independent businesses. George Bowers Grocery, our business, was the first loan recipient of the Staunton Creative Community Fund, a microfinance organization. The fund was initially financed by the city. It has grown through a combination of public, private, and grant monies from the state and federal level and supported the start of several businesses.

I strongly believe entrepreneurship is the primary way forward for rural downtowns. I also believe that encouraging urban escapees to apply their experience and resources toward revitalization should be encouraged, not feared. My experience working with my husband to build our business prompted me to write the "Micropolitan Manifesto", a call to artists, change makers, and entrepreneurs.

I invite you to read it, share it, and connect with me if you would like to discuss!


Katie McCaskey is author of the forthcoming book, "Urban Escapee: How to Ditch the Commute, Build a Business, and Revitalize Main Street". Sign up at her site to be notified when the book is released.

Photo: Pat Jarrett

Visit the Rural Futures Lab here.

Entrepreneurs and the Creative Rural Economy

By Mary Mathews, President & CEO, Entrepreneur Fund

Anna Anderson and Elizabeth Chapman are typical rural entrepreneurs: that is, they are completely unique. Sisters in their early 30s, they joined their father’s business five years ago in Angora, Minnesota (population: 277). Today, Art Unlimited is a dynamic and growing interactive media solutions, web design, marketing solutions, and graphic design company.

Well before joining the family business, Anna and Elizabeth demonstrated their entrepreneurial spirit. When they were 12 and 13, the sisters wanted animals. Their parents told them that they would need to raise the money to pay for animal feed. The girls wrote a business plan for a boarding kennel and a dog-food distribution business and won a national business plan competition. They then convinced a local bank to make them an $8,000 business loan--without their parents co-signing for the note. Elizabeth still runs the boarding kennel.

I met Anna and Elizabeth at one of the Entrepreneur Fund's “Be Strategic: Grow Your Business” series. During the eight-session, six-month “Be Strategic” series, the sisters clarified Art Unlimited’s company vision, developed a strategic plan for growth, and improved their skills in marketing, finance and operations. They are expanding their customer base into regional and national markets. They are clear about who their customer is and the value Art Unlimited provides. Now they are using the planning tools acquired in “Be Strategic” to help their clients clarify their own vision and strategy. They are adding three new high-quality jobs to their six-person company to facilitate their growth.



At the "Be Strategic" series graduation,
with Anna Anderson and Elizabeth Chapman (two at left)
and Mary Mathews (far right).

 After 30 years of working in rural development, I still regularly ask myself how we can accelerate the growth of our rural economies. How do we create more opportunities for our young people to stay in northeastern Minnesota and northwestern Wisconsin or move back to raise their families?

I believe that the answer lies with skilled rural entrepreneurs. Of course, investments in broadband, workforce education, infrastructure, and capital are critical components of rural development. But entrepreneurs are the ones who are capable of growing strong local companies, building regional wealth, and creating jobs. And they are tomorrow’s community leaders.

Helping Rural Entrepreneurs Succeed

Even for individuals with strong entrepreneurial instincts, skill development improves the opportunity for business success. Since 1989, the Entrepreneur Fund has worked in Minnesota and Wisconsin to identify, guide, and support local entrepreneurs that have drive and ideas. We work to accelerate their skills development and overcome barriers to their growth.

After four years of regional planning, in 2008 the Entrepreneur Fund launched the Greenstone Group initiative to build an organized, intentional system of entrepreneur support for northeastern Minnesota and northwestern Wisconsin. This initiative targets entrepreneurs who have been in business at least two years and have a vision and desire to grow their companies.

In 2003, the Entrepreneur Fund helped Don and Leanne Negley start Rural Living Environments (RLE), in Babbitt, Minnesota. The company specializes in creating supportive living environments for adults with developmental disabilities in a rural setting. We helped them with the initial business plan and start-up financing. Later, a Greenstone Group Business Performance Coach helped Don grow the company. RLE employs 40 people and Don has plans for additional growth.

We have developed and tested tools and activities to guide entrepreneurs toward growth and to measure the resulting changes in their entrepreneurial skills. All Greenstone activities, whether one-on-one or group, share common elements. We believe that entrepreneurs learn best from other entrepreneurs, so we:

• provide networking opportunities,
• build peer-learning groups among entrepreneurs at similar levels of development, and
• include skilled, experienced entrepreneurs in every activity, as coaches and guides to accelerate and enhance the learning that occurs.

In addition, we work collaboratively with other public and private service providers to ensure the entrepreneur has the resources and support s/he needs. 
 
The Entrepreneur Fund also works to support diverse business ownership in the region. For example, our Women’s Business Center hosted its first three-day Women’s Strategy Weekend (WSW) in March. Ten women with existing companies refined their vision and developed strategic plans to grow their companies. 
 

As a result of her participation in WSW,
Art in the Alley's owner plans to expand to several more locations.
Pictured: Tami LaPole Edmunds (owner at right) and her daughter Gwen LaPole

 
Our Vision and Track Record
 
The Entrepreneur Fund’s long-term vision is of a regional culture where being an entrepreneur is an equal choice to getting a job, where young people can chose to stay in rural communities because they see creative opportunities for starting companies or finding jobs, and where the process of entrepreneurial thinking and business cycles are understood. Success is celebrated and a failure is learned from…and the process of creation goes on. 
 
Formerly the Northeast Entrepreneur Fund, the Entrepreneur Fund's development services have helped entrepreneurs start or grow over 1,300 companies since its formation in 1989. It $8 million loan fund has provided $15 million in loans to 450 companies. The Entrepreneur Fund is the developer of the CORE FOUR Business Planning Course® and Be Strategic: Grow Your Business. 
 
The Greenstone Group has so far worked with 150 entrepreneurs running companies with annual revenues ranging from $20,000 to $10 million. Their companies have increased profitability, grown revenues, and found new markets.
 
 
More about the Entrepreneur Fund
 
The Entrepreneur Fund's mission is to develop skilled entrepreneurs who build strong locally-owned companies in northeastern Minnesota and northwestern Wisconsin. We envision a strong regional economy with an entrepreneurial culture that cultivates thriving companies and vibrant communities.
 
The Entrepreneur Fund launched the Greenstone Group in 2008 with visionary support and a 10-year grant from the John S & James L Knight Foundation.
 
 
About the Author
 
Mary Mathews is a social entrepreneur and the founding president of the Entrepreneur Fund. She is a past board chair of the Opportunity Finance Network and Association for Enterprise Opportunity and a current board member of the Duluth Art Institute and NorthStar Aerospace. Mary is a northeastern Minnesota native, former business owner, and an Iowa State University graduate.
 
 
Photos provided by the author.

A Way Home: Creating Pathways with Community Internships

By Darryl Birkenfeld, Director, Ogallala Commons

We are all on a journey that leads to destinations that we cannot foresee. Navigating the twists and turns of the roads that a person travels to arrive at a home requires mentoring and experience. Community Internships can be an effective tool to meet such requirements, enabling towns and neighborhoods to be proactive in connecting their assets and challenges with new generations of seekers.

In 2002, after 30 years away, I moved back to the Texas village where I grew up. While I was fulfilling my dream of living “back where I came from,” I returned to my hometown without a job in hand.

Thanks to contacts and mentors that I met in my former career, I found my way into nonprofit work, as Director of Ogallala Commons. I am amazed at how my current occupation fits my skills and passions, even though I could not see it on the horizon in earlier years.

At Ogallala Commons, our broad mission is to reinvigorate communities overlying the High Plains-Ogallala Aquifer as well as the vast Great Plains region. That work has led us to creating our Community Internship program. Our hope is that the connections the young interns create now may help them find a meaningful place in their home communities or region in the future.

The High Plains-Ogallala Aquifer reaches across parts of eight

Great Plains states and comprises the work area of Ogallala Commons.

 

Even the idea for our Community Internships started with the creativity and energy of a young person from our region. In 2007, a high school graduate from western Kansas community asked to do an internship with Ogallala Commons. We didn’t have an internship program at the time, but the experience of creating one opened a new door for our organization.

As we worked with those first interns, we recognized that most students seek an internship in their college years. An epiphany occurred. Instead of sending youth away to do internships, why not build a program where students and adults could intern in their hometowns or neighborhoods, applying their passion and skills to projects that could benefit communities?

As of 2012, Ogallala Commons has created more than 100 Community Internships in 38 communities and six states (Nebraska, Kansas, Colorado, Texas, New Mexico, and Oklahoma). We have partnered with towns, institutions, and businesses. Currently, we are working on launching 40 new Community Internships.

After six years, we can see that our internships have played a large role in helping people find pathways to their new home. Let’s refer back to the young intern from western Kansas. She went on to complete two more Community Internships, plus an internship with her Congressman during her senior year in college. In 2011, she took a job as Economic Development Director for Wichita County, Kansas. While not exactly back in her hometown, she is just two counties away, already making a huge contribution to western Kansas.

Ogallala Commons counts 13 other Community Interns who are either back in their hometowns, or a community that they choose to live in. An internship wasn’t the only reason for their choices, but it did create a vital pathway that might not have otherwise existed.

With the age and education levels of interns ranging from sophomores in high school to college and all the way to graduate students or adults looking to build skills, a flexible program is essential. Community Internships range from 200 to 240 hours, and can be structured over a period lasting four to 10 weeks. Some of our internships are also carried out over a semester, or during a six-month period.

Though all our interns follow a common structure, each internship is uniquely tailored to what the partners, interns, and their communities need. As a result, candidates with diverse socio-economic and educational backgrounds have gained experiences in:

• community development and leadership,
• entrepreneurship,
• historical preservation,
• nonprofit outreach,
• agricultural careers,
• health care,
• renewable energy,
• social networking, and
• rebuilding local food systems.

Not every Community Internship has been a success. Some falter or are not fully completed due to limitations that arise with regard to three essential components of a Community Internship: a capable supervisor, an adequate set of projects, and a qualified intern.

Ogallala Commons Community Interns at their 2011 Orientation

Ultimately, the success of our program depends on how our partners answer these questions:

• What does my community or neighborhood need that an intern could readily address with their skills and desire to learn?
• Would I or an organization I represent be willing to invest financially and/or provide supervision for an internship?
• Is there a young person or adult that I can identify and that I would personally invite to consider applying for a community internship?

About the program

Visit our Community Interns page to learn more about our Community Internship Program, or to read blogs and see photos of what interns have accomplished in past years. Building such a large program takes significant financial resources. Ogallala Commons has been fortunate to receive annual funding from CHS Foundation, the major giving entity of CHS, an energy, grains and foods company with a stewardship focus of building vibrant communities. In addition to program support, CHS Foundation also provides match funding to leverage investments made by partners.

About the author

Darryl Birkenfeld completed a Ph.D. in social ethics from The Graduate Theological Union and the University of California in Berkeley. As Director of Ogallala Commons, he has worked extensively in youth engagement and entrepreneurship, rebuilding local and regional food systems, public education conferences, water education, and creating a Community Internship program. Darryl resides in Nazareth, TX, and has been married to Joann Starr since 2003. Together they built a home, Casa La Entereza, using many green construction techniques, such as solar electricity generation, energy efficient construction materials, rainwater collection, and xeric landscaping. You can contact him at: darrylb@amaonline.com.

 

Photos and images provided by the author.

 

 

Visit the Rural Futures Lab homepage here.

Rural Design: A New Design Discipline

By: Dewey Thorbeck, Director, University of Minnesota Center for Rural Design

Rural design and urban design both embrace "quality of life" as a primary goal. Rural design is, however, fundamentally different: It incorporates the unique characteristics of open landscapes and ecosystems. Buildings and towns are components of the larger landscape, rather than shaping community infrastructure and public space.

Rural regions in America and around the world are experiencing considerable stress in responding to global issues, changing demographics, changing agricultural practices, population growth, and urban expansion. However, the design schools and professions have generally ignored rural issues by concentrating on urban issues because that is where most people live. And, when involved in a rural issue, they generally bring an urban perspective to the endeavor.

To rectify this omission I founded the University of Minnesota Center for Rural Design in 1997 as a program jointly sponsored by the College of Design and the College of Foods, Agricultural, and Natural Resource Sciences.

Design is a powerful tool for integrating knowledge and making connections across disciplines, and rural design brings the problem-solving process of design to rural issues. If urban design is one side of a coin then rural design is the other.

Community Design & Engagement

It is essential that urban and rural issues be considered together without concern for boundaries. The well understood notion of community design as a methodology for community engagement may be an effective vehicle to bridge the gap between urban and rural issues.

Community design is often considered as design involvement with a single urban community. However, the “community” can have many different definitions in rural regions, ranging from an agricultural production group in one region to a cluster of small towns working together for economic advantage in another. Rural design can use community design to resolve a rural (or regional) problem by seeking to connect the dots, cross borders, and create synergy.

An Example of Rural Design in Action

The City of Roseau, Minnesota, is located near the Canadian border on the large, flat geographical area formed by glacial Lake Agassiz 11,000 years ago. On June 8, 2002, fourteen inches of rain fell on the surrounding area. The flood damage to the city was enormous, with significant damage to 150 commercial buildings and over 50 homes destroyed.

Roseau, MN, during the flood of 2002.



The leadership in the city wanted to engage citizens in the reconstruction process. They called on the Center for Rural Design to help develop a community-based vision for the future. The vision plan was the result of a broad-based steering committee consisting of community leaders representing the city, county and township working closely with the Center for Rural Design. The power of community-based planning and citizen participation in identifying values and making choices as stakeholders in the planning process proved to be very successful.

Eight years after the flood, Todd Peterson, the Community Development Director, described what happened:

The City of Roseau could not have achieved success in reconstructing the community without having public buy-in of the vision plan prepared by the Center for Rural Design. The City did 100 years of building in 6 years because the plan had strong public support.

Symbolic of the reconstruction is the new Roseau City Center building
constructed on top of new levees adjacent to the river.
It replaced the destroyed city hall, county museum, and library,
along with a new ice arena.

An Emerging Design Field 

My book, Rural Design: A New Design Discipline, recently published by Routledge, is the first ever book on rural design as an emerging new design field. The book establishes the theoretical base for rural design and outlines ways that rural communities can work together to resolve issues and shape their future. The impact of rural design, however, is yet to be determined.

As defined in the book, the guiding ethic of rural design is not imposing a vision or solution on a community, but rather to:

• Provide the tools, information, and support that rural communities need to address their problem;
• Help rural citizens manage change caused by economic, cultural, or environmental reasons;
• Assist in connecting the dots to create synergy for environmental wellbeing, rural prosperity, and quality of life;
• Clearly envision and help citizens achieve the quality of rural future for their community that they deserve.

Rural design, as a new design discipline, can help rural communities manage change through the lens of spatial arrangement. In the process, it provides a link between science and society to improve rural quality of life.

The principles of rural design, as evolved by the Center for Rural Design and outlined in the book, can help in understanding, analyzing, and creating solutions for sustainable rural environments worldwide. These rural design principles include:

• Social, cultural, artistic, and environmental diversity is rewarding for all people who live, work, and play in rural communities and their quality of life. The arts can become a vehicle for learning, social interaction, entertainment and inspiration and an integral aspect of economic development.
• Empowering women to become community leaders is more likely to provide effective resolution of the complexity of rural issues.
• Making connections between human, animal, and environmental health is crucial to understanding wellness. Keeping people, animals, and environments healthy is economically preferable to taking care of them when they are sick.
• Sustainable rural development is directly connected to sustainable rural production. It is finding and enhancing the connections between them that will best impact social, economic and environmental issues.
• Design of sustainable buildings and landscapes must reflect uniqueness of cultural and landscape character—form follows function, climate, and place.
• Food, including its supply, production, distribution, and security, is an interdisciplinary rural design problem. Rural food systems can be mapped and their interactions studied to develop strategic plans and farming practices that are unique to place, helping to ensure safe and adequate food supplies in the future.
• Economic and community viability is crucial for short-term as well as long-term rural design endeavors; however, long-term objectives must take precedence over short-term gain.
• Renewable energy from solar, wind and biomass can be considered as an integral aspect of rural agriculture by “harvesting” the sun and wind. This includes using agriculture for carbon sequestration and reduction of greenhouse gases.
• Improving rural quality of life is the primary goal of rural design.

The world is changing very rapidly, with most people living in cities that are expanding and adapting to global impacts. Likewise, rural regions are changing, with people who are passionate about rural life and their connections to the land. Managing change is critical to rural futures and the time is right for rural design to emerge as a new design discipline.

Do you see ways that rural design principles can be applied in your home community? Do you use arts to promote community participation in planning and visioning for the future?

Dewey Thorbeck founded the University of Minnesota Center for Rural Design. He has a new book out, which you can find here, if you want to learn more about rural design and its applications.

Visit the Rural Futures Lab home website here.

Photos and images provided by the author.

Making Connections for Effective Rural Philanthropy

By Racheal Stuart, Senior Program Director, Neil and Louise Tillotson Fund of the New Hampshire Charitable Foundation

When I’m trying to figure out a particularly sticky community issue in my work on behalf of the Neil and Louise Tillotson Fund, I stop by Paul Grenier’s garage on the East Side of Berlin, New Hampshire. Paul can be found there on most Sundays, rebuilding vintage Harley Davidsons. He is the Mayor of Berlin, a city of about 10,000 people in Coös County. He is also a Coös County Commissioner—all this while he holds down a full-time job at an automobile dealership.

Paul is a dedicated and persuasive leader in a region that is going through intense community and economic transformation. I count on him for the “unvarnished truth”—not that I always agree with him, but I know I’ll hear an important perspective as well as a get a good hearing of my own. The last time I stopped by Paul Grenier’s garage we discussed the tension between addressing urgent, critical needs and investments that will not pay off for years, maybe even generations. Paul remarked, “If the region takes another body blow, we might not have a future worth investing in.”

Paul recognizes the challenges of his home place. Coös County is physically isolated from the rest of New Hampshire by the Northern Presidential range of the White Mountains. The region has a multi-generational history of large paper mills as the principle employer and a legacy of civic leadership characterized by benevolence, strong local ties and community loyalty. According to research by the Carsey Institute at the University of New Hampshire, Coös is undergoing a major transformation from a resource-dependent manufacturing economy to a future that is still being defined.

Photo: Coös County in late fall.

Building Social Capital and Leadership

My connection with Paul reflects the philosophy and approach of the Neil and Louise Tillotson Fund of the NH Charitable Foundation, a provider of philanthropic capital in the region. We believe in order to be successful our work must be jointly owned and led by people on the ground, and that we are at our most effective when we are in true partnerships with community leaders.

There is an ongoing need for more bridging between communities and sectors, and between long-time community leaders and economic development professionals in the nonprofit sector. To address this need, the Tillotson Fund uses multiple methods to strengthen and expand social capital – feelings of trust and reciprocity – across the region:

• We insist on local staff with real ties to the community, reflecting the philosophy of Neil Tillotson, whose generosity created the Neil and Louise Tillotson Fund. Mr. Tillotson believed we should personally know the people who are affected by our decisions.
• We engage existing and emerging leaders in the region in all levels of governance and decision making to build a pipeline of leadership for the Fund itself.
• We operate as a social capital broker, using several programs to strengthen “bridging social capital” across communities and sectors, and among those inside and outside of the region.

Photo: Coös Symposium participants, a group of leaders from around the region.

Image: A network diagram depicting the many ties among Coös Symposium participants.

Decisions being made by today’s leaders will determine if Coös County heads toward a vibrant future or persistent poverty. Yet there are promising signs that our work together is paying off.  New Carsey Institute research and our own network analysis suggest that the Tillotson Fund’s work to strengthen social capital has had a positive impact on efforts to advance regional economic initiatives. After years of tireless effort by nonprofit leaders, elected officials, and state and local agencies, Coös County is holding its own and moving forward: 

• re-opening of a major manufacturing plant,
• ground-breaking on a key renewable energy project, and
• experiencing an uptick in tourism revenue for the first time in years. 

There is no doubt we have a ways to go in Coös County, but these are good signs that our leadership is up to the task! I have hope that our work together will pay off for generations to come.

What is your community’s experience with philanthropic organizations? How are you developing strong local leaders and a sense of trust in your rural region?

Racheal Stuart lives and works in the Coös County, New Hampshire. She enjoys biking and hiking in the White Mountains when she’s not building bridges of trust for her work with the Neil and Louise Tillotson Fund.

Visit the Rural Futures Lab website here.

Photo and images supplied by author.